Marketing in itself is a huge market and it is in-fact a science. It is as much science as math or physics is. But instead of studying static entities like geography and algebra, it ties to analize the more dynamic entity namely human beings. With dwindling attention span of the current generation it is really a difficult task to capture the imagination of the you and old alike. But there are few marketing campaigns that achieve this feat seamlessly.
And the marketing campaign of Kotak Mahindra on the eve of turning 25 is one such example.
This was their ad campaign in print
and these are there videos in the TV and internet.
and this is their website for the event http://25.kotak.com/
Why was I impressed with the ad campaign?
- Marketing campaign spread over print, media and internet(you tube banner ad).
- Print ad on TOI first two pages. Pleasing + Capturing the attention + User participation.
- Youtube Videos. Short + Creative + Emotional appeal + No on the face promotion of products.
- Over all : Celebration of 25th anniversary can easily connect with you and old alike.
- Over all : Concentrating on the long term brand building rather than promotion of individual products.